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RATE CARD
 

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Circulation: 5,000 per issue (2500 paid subscribers)

EAP Digest
 Ad Sizes and Black & White Rates

Ad sizes Width Depth 1x 2x 4x 8x
Back Cover 7 1/4" 9 3/4" $1,200 $1,100 $1,000 $900
Inside front cover 7 1/4" 9 3/4" $1,100 $1,000 $900 $800
Inside back cover 7 1/4" 9 3/4" $1,000 $900 $800 $700
Full page 7 1/4" 9 3/4" $900 $850 $800 $750
2/3 page vertical 4 3/4" 9 3/4" $700 $650 $625 $600
1/2 page horizontal 7 1/4" 4 3/4" $550 $525 $600 $450
1/3 page vertical 2 1/4" 9 3/4" $425 $375 $360 $325
1/3 page square 4 3/4" 4 3/4" $425 $375 $350 $325
1/6 page vertical 2 1/4" 4 3/4" $300 $250 $225 $200

Color!
Save with our new four-color rates!

Ad Size Old 4-Color Rate New 4-Color Rate
Full page $280/issue $240/issue
2/3 page $280/issue $150/issue
1/2 page $280/issue $120/issue
1/3 page $280/issue $80/issue
1/6 page $280/issue $40/issue

Advertising Pays

If you're a treatment provider, you may not treat clients who live 700 miles away, but an EAP provider 700 miles away may need a place to refer employees in your community.

If you're an EAP provider, you may not have contracts with companies 700 miles away, but an EAP provider 700 miles away may need an affiliate provider in your community.

Customers can't use your service or product if they don't know who you are or how to get in touch with you. That's why advertising pays.

Prepayment discount — A 10% discount is allowed on all prepaid schedules of two or more insertions annually. To qualify for discount, payment must be received by deadline for mechanicals. Discount not applicable to advertising agencies.

Rate Policy — Frequency rates are earned from the total number of display insertions within one contract year. For example, the four-time rate is based on four insertions within a 12-month period. Contracts and insertion orders for units of lower rates are not accepted. Advertisers who fail to comply with frequency contracts will incur a short-rate billing to reflect the actual space used at the earned frequency rate. Frequency rates must be predetermined in writing. Advertisers not submitting contracts are billed at the one-time rate regardless of the number of insertions. No rebates are given. Contracts in effect before a rate change qualify for protection of the previous rate card for a period not to exceed 12 months.



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Examples of Ad Sizes

           
 
Full Page

71/2" x 93/4"

  2/3 Page

(Vertical)

43/4" x 93/4"

  1/2 Page

(horizontal)

71/2" x 43/4"

 

           
       
   
1/3 Page

(Vertical)

21/4" x 93/4"

  1/3 Page

(square)

43/4" x 43/4"

  1/6 Page

(Vertical)

21/4" x 43/4"


Deadlines and Due Dates

Issue Space Closes Mechanicals Due Magazine Drops
Spring Feb 7 Feb 21 Apr 1
Summer May 7 May 21 Jul 1
Fall Aug 7 Aug 21 Oct 1
Winter Nov 7 Nov 21 Jan 1

Cancellations are not accepted after the "space closes" deadline.

 

How Do You Spell
O-P-P-O-R-T-U-N-I-T-Y?
Special EAP Digest Advertising Sections, That's How!
 

There are many ways to showcase your business in EAP Digest. Consider placing your ad in any of the five special advertising sections.

Buyer's Guide . . . Call it "a catalog within a magazine." EAP Digest readers turn to the Buyer's Guide section to learn about products specific to their jobs. Ads are four-color, 3½" wide x 2¼". Cost: $199 per insertion or buy four insertions for the price of three — just $600!

Services Directory . . . Readers turn to the Services Directory section to learn who is providing what service in what part of the country. Consultants, trainers, treatment providers—they're all listed here. Ads are four-color, 2¼" wide x 2¾" high. Cost: $125 per insertion or save $100 and buy four insertions for just $400!

Events Section . . . Promote your conference, workshop or training to more than 10,000 potential attendees. Ads are four-color, 3½" x 3½". Cost: $219 per insertion or just $200 each for two or more insertions — a 10% savings!

Classified . . . Advertise under the fallowing headings: Jobs Open, Jobs Wanted, Products, Services, Conferences. Cost: $70 per column inch for display ads or $2 per word.

Ride-Alongs . . . Insert your promotional material in the clear plastic polybag that accompanies each EAP Digest. Your program or conference brochure or product catalog will ride with the reputation of the largest independent magazine in the field, and you'll benefit from a proven mailing list that took 21 years to build.

Ride-Along Pricing Information

(based on 5,000 pieces)

Weight of the piece Price
Under .8 oz. $1,050 ($.105 ea.)
Between .9 and 1.0 oz. $1,200 ($.12 ea.)
Between 1.1 and 1.5 oz. $1,600 ($.16 ea.)
Between 1.6 and 2.0 oz. $2,100 ($.21 ea.)
Between 2.1 and 3.0 oz. $3,100 ($.31 ea.)
Between 3.1 and 3.5 oz. $3,600 ($.36 ea.)

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