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RATE
CARD |
Click here to complete insertion
order
Circulation: 5,000 per issue (2500 paid subscribers)
Ad Sizes and Black & White Rate
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Ad
sizes |
Width |
Depth |
1x |
2x |
4x |
8x |
|
Back Cover |
7 1/4" |
9 3/4" |
$1,200 |
$1,100 |
$1,000 |
$900 |
|
Inside front cover |
7 1/4" |
9 3/4" |
$1,100 |
$1,000 |
$900 |
$800 |
|
Inside back cover |
7 1/4" |
9 3/4" |
$1,000 |
$900 |
$800 |
$700 |
|
Full page |
7 1/4" |
9 3/4" |
$900 |
$850 |
$800 |
$750 |
|
2/3 page vertical |
4 3/4" |
9 3/4" |
$700 |
$650 |
$625 |
$600 |
|
1/2 page horizontal |
7 1/4" |
4 3/4" |
$550 |
$525 |
$500 |
$450 |
|
1/3 page vertical |
2 1/4" |
9 3/4" |
$425 |
$375 |
$350 |
$325 |
|
1/3 page square |
4 3/4" |
4 3/4" |
$425 |
$375 |
$350 |
$325 |
|
1/6 page vertical |
2 1/4" |
4 3/4" |
$300 |
$250 |
$225 |
$200 |
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Color...
Save with our new four-color rates |
|
Ad Size |
Old 4-Color Rate |
New 4-Color Rate |
|
Full page |
$280/issue |
$240/issue |
|
2/3 page |
$280/issue |
$150/issue |
|
1/2 page |
$280/issue |
$120/issue |
|
1/3 page |
$280/issue |
$80/issue |
|
1/6 page |
$280/issue |
$40/issue |
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| Full Page
71/2" x 93/4" |
|
2/3 Page
(Vertical)
43/4" x 93/4" |
|
1/2 Page
(horizontal)
71/2" x 43/4" |
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| 1/3 Page
(Vertical)
21/4" x 93/4" |
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1/3 Page
(square)
43/4" x 43/4" |
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1/6 Page
(Vertical)
21/4" x 43/4" |
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Deadlines and Due Dates
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Issue |
Space Closes |
Mechanicals Due |
Magazine Drops |
|
Spring |
Dec 7 |
Dec 21 |
Feb 1 |
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Summer |
Mar 7 |
Mar 21 |
May 1 |
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Fall |
June 7 |
June 21 |
Jul 1 |
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Winter |
Sept 7 |
Sept 21 |
Nov 1 |
Cancellations are not accepted after the "space closes"
deadline.
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How Do You Spell
O-P-P-O-R-T-U-N-I-T-Y?
Special Student Assistance
Journal Advertising Sections, That's How!
|
| There are many ways to showcase your business in
Student Assistance Journal. Consider placing your ad in any
of the five special advertising sections.
Buyer's Guide . . . Call it "a catalog within a
magazine." Student Assistance Journal readers turn to the Buyer's
Guide section to learn about products specific to their jobs. Ads
are four-color, 3½" wide x 2¼". Cost: $199 per insertion or
buy four insertions for the price of three just $600!
Services Directory . . . Readers turn to the Services
Directory section to learn who is providing what service in
what part of the country. Consultants, trainers, treatment
providersthey're all listed here. Ads are four-color, 2¼" wide
x 2¾" high. Cost: $125 per insertion or save $100 and
buy four insertions for just $400!
Events Section . . . Promote your conference, workshop
or training to more than 10,000 potential attendees. Ads
are four-color, 3½" x 3½". Cost: $219 per insertion or just
$200 each for two or more insertions a 10% savings!
Bulk Subscriptions . . . Purchase multiple subscriptions at
a reduced cost per subscription to ensure that everyone in
your school, district or state gets the information they need.
A bulk subscription also can serve as a high-impact
marketing tool for providers: A half-cover imprinted with your
agency's or organization's name and contact information will
convey your message to school-based prevention
and intervention personnel. Mail each issue with a
letter or newsletter from your organization to
keep educators updated on your services. Cost:
20-49 subscriptions is $20 per subscription per year;
50+ copies are $15 per subscription per year.
Ride-Alongs . . . Your promotional material will
be inserted into a polybag that carries Student
Assistance Journal to each reader. You can
deliver 5,000 marketing pieces to a highly targeted
audience at a fraction of the cost of direct mail.
Ride-Along Pricing Information
(based on 5,000 pieces)
|
Weight of the piece |
Price |
| Under .8 oz. |
$1,050 ($.105 ea.) |
| Between .9 and 1.0 oz. |
$1,200 ($.12 ea.) |
| Between 1.1 and 1.5 oz. |
$1,600 ($.16 ea.) |
| Between 1.6 and 2.0 oz. |
$2,100 ($.21 ea.) |
| Between 2.1 and 3.0 oz. |
$3,100 ($.31 ea.) |
| Between 3.1 and 3.5 oz. |
$3,600 ($.36 ea.) |
|
|
Prepayment discount — A 10%
discount is allowed on all prepaid schedules of two or more insertions
annually. To qualify for discount, payment must be received by deadline
for mechanicals. Discount not applicable to advertising agencies.
Rate Policy — Frequency rates are
earned from the total number of display insertions within one contract
year. For example, the four-time rate is based on four insertions within a
12-month period. Contracts and insertion orders for units of lower rates
are not accepted. Advertisers who fail to comply with frequency contracts
will incur a short-rate billing to reflect the actual space used at the
earned frequency rate. Frequency rates must be predetermined in writing.
Advertisers not submitting contracts are billed at the one-time rate
regardless of the number of insertions. No rebates are given. Contracts in
effect before a rate change qualify for protection of the previous rate
card for a period not to exceed 12 months. |